Why Horror VHS Artwork Was So F*cked Up
The classic visit to the Video store was a staple for any family wanting to watch a new movie at home. Just the pure excitement of browsing and getting to choose a film based on its cover artwork and hype was enough to enthrall patrons. But how did they make these ‘covers’ so intriguing? Well, you might just want to have a look at this…
A love letter to video stores, horror films, and the AIDA Advertising Method that made the artwork on their VHS covers so effectively grotesque and memorable.
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