As more parents question conventional options for infant nutrition, European baby formula has become the go-to choice for those seeking cleaner, higher-quality ingredients. Known for strict safety regulations, clean organic options, and a general commitment to purity, European formula is fast gaining popularity among health-conscious families who want the best alternative to breastfeeding.
In this guide, we’ll explore Europe’s top-selling organic baby formula picks from HiPP, Holle, Kendamil, and Lebenswert Bio, uncovering what makes them stand out and why so many parents around the world are making the switch. Keep reading to discover which option could be the perfect fit for your little one!
The Importance of Choosing European Baby Formula for Your Baby’s Health
Breastfeeding is the gold standard for optimally nourishing infants, but when supplemental feeding is needed, organic European baby formula can help your little one thrive.
One of the ways that Europe has raised the bar for formula feeding is through their ‘staged nutrition’ model, in which formulas are offered in multiple steps designed specifically for different developmental stages. This way, formula more closely reflects the dynamic nature of breast milk, allowing your baby to receive age-adapted nutrients.
Another benefit of European-made milk is that organic formula is held to exceptionally high standards throughout the entire manufacturing process. Parents can feel confident knowing that products with EU organic certification require at least 95% of ingredients to be of organic origin, and added sugars, artificial flavours, GMOs, and aromas are prohibited.
Highest-Rated European Formula Brands
Next, we’ll take a closer look at some of the top-rated European formula brands, HiPP, Holle, Kendamil, and Lebenswert Bio.
HiPP Formula: Gentle Organic Nutrition from Germany
HiPP is a family-run company that has crafted premium infant nutritional products for over a century. By coupling cutting-edge breast milk research and high-quality ingredients, HiPP’s innovative formulas get one step closer to human milk!
What sets HiPP formula apart are its star ingredients: prebiotic GOS from lactose and probiotics derived originally from real breast milk. These advanced bioactive ingredients present in most of their organic formulas work together to support immunity and promote healthy digestion in infants, which may ease common issues like gas, constipation, and colic.
HiPP’s organic formulas carry both the EU Organic Certification and the brand’s own HiPP Organic Seal, which goes above and beyond EU standards. HiPP formula is offered in Dutch, German, and UK versions with goat and cow’s milk options to suit a variety of feeding needs.
Holle Formula: Biodynamic, Demeter-Certified Baby Nutrition
For over 90 years, Holle has been crafting holistic baby products with a focus on purity, simplicity, and sustainability. Like HiPP, Holle’s mission is to create formulas that are as close to breast milk as possible, supporting babies’ growth with clean, minimally processed ingredients.
Holle’s commitment to quality is backed by dual certifications: EU Organic and Demeter Biodynamic. While EU standards are already among the strictest in the world, Demeter certification—recognized as the most rigorous eco-label globally—takes things a step further. It emphasizes regenerative agriculture, animal welfare, and environmental sustainability, making Holle baby formula a top choice for parents seeking an “organic plus” formula.
The offerings of Holle formula are extensive, with Dutch, German, and Global recipes and options made from cow’s milk and goat milk.
Kendamil Formula: Nutrient-Rich Whole Milk Nutrition from the UK
Kendamil is a British brand with over 60 years of experience in producing high-quality baby formula. By overseeing every step of the production process—from sourcing to final packaging—Kendamil ensures its formulas are not only wholesome and traceable but also sustainably made.
Their 100% lactose-based, breast milk–inspired recipes begin with full-cream whole milk as the first ingredient, delivering a natural source of healthy milk fats. As a result, there’s less reliance on vegetable oils, and no palm oil is needed.
Kendamil formula uniquely contains beneficial components like Milk Fat Globule Membrane (MFGM) and Human Milk Oligosaccharides (HMOs), both naturally found in breast milk. These nutrients not only support brain and immune development but also promote gentle, easy digestion, making Kendamil formula a great choice for sensitive tummies.

For their organic offerings, parents can choose from Kendamil Organic, which is their UK-made milk, and Kendamil Bio Nature, which is produced specifically for the Eastern European market.
Lebenswert Formula: Clean Ingredients for Pure, Organic Nutrition
Lebenswert Bio is Holle’s sister brand, created with one goal in mind: making high-quality organic baby formula more accessible and affordable for families. You can think of it as Holle’s more budget-friendly cousin—same clean standards, just a little easier on the wallet.
Their no-fuss, organic cow’s milk formulas are thoughtfully designed to mimic the composition of breast milk and are packed with essential vitamins, minerals, and fatty acids to support your little one from day one.
Every Lebenswert formula is EU Organic certified, and it doesn’t stop there. They also carry Bioland certification, which takes things up a notch with even stricter farming and animal welfare standards. In other words, with Lebenswert, you’re getting premium organic nutrition without the premium price!
Where to Buy the Best European Baby Formula Online
If any of the formulas we covered sounds like the perfect fit for your little one, or if you’re still exploring your options, swing by Organic’s Best today! As a family-run online shop, Organic’s Best ensures parents from around the world can shop for the European baby formula in a matter of clicks.
Over 130,000 North American families have chosen Organic’s Best to feed their babies. Their customers find peace of mind in their authentic products sourced directly from the manufacturer, insured express delivery in 2-5 business days, free shipping on orders over $100 USD, and expert assistance from medical doctors on their customer care team. See the difference Organic’s Best can make for your baby today!
